Eat Grub - Feminist Only Eats Cricket

This is a packaging design for an insect-food brand, Eat Grub. The art direction was youth trendy, street fashion and sporty to target Generation Z. Following the notion of 'packaging is a new billboard', it embedded slang terms or irreverent languages to reflect the ideologies or attitudes that Gen Z embraces, also mirroring the flavours and the colour combinations.
-
Feminist only eats cricket (blueberry & almond):
New era comes after revolutionism - it’s time to overturn patriarchy! The flavour and colours symbolise feminine beauty, so why not go for it, girls? (ofc guys also if you are a feminist!)
-
🔎For full project - https://ccydesigntw.myportfolio.com/eg-packaging