The Home Depot Interactive Video Explore Paint

The EXPLORE PAINT experience is an elegant solution to hesitation ordinarily experienced by homeowners looking to liven up their space. Using WIREWAX’s advanced computer vision technology, The Home Depot has established an experience that provides audiences layers of project-centric information and delivers them comfortably to a point of purchase, all from the comfort of their own home.

“We have seen that making a video shoppable drives a 9x average increase in purchase intent. When we teamed up with The Home Depot, we knew they would take our technology to the next level. They have pioneered the next generation of product exploration and, through their product-feed integration, have enabled viewers to purchase products swiftly and effectively.” – Bea DiCarlo, Vice President of Client Partnerships