aerolight: Daily Logo Challenge 01

The prompt was "rocketship logo," and the rocketship context meant that Aerolight sounded like the name of a materials manufacturer to me.

"Light" also suggested "lightweight," so I decided to keep the logo as simple as possible to convey that idea. The mark represents a rocket and its two fuel tanks, reduced as much as possible. I made the shapes thin and elongated to make them seem sleeker and (again) lighter. Then, I set them at an angle to give it the impression of soaring forward.

Since a materials manufacturer would want to reassure customers that their materials aren't flimsy, I opted to go with a semibold typeface rather than a light one. This gives the design more sturdiness.

One color seemed like enough for this logo, since it's built around simplicity. I chose blue for its association with space (specifically pale blue, to continue with the lightness theme).

Lastly, I would appreciate feedback on the spacing of the shapes in the logo. Are they too close together? Not close enough? A second opinion would be great. Thanks for looking and reading!

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