Campaign Branding

Tasked with designing a capital campaign logo for a non profit that provides eyeglasses to kids.

The campaign title is Vision 2020 - which is also obviously the goal of providing kids with glasses for the first time as well. There was some concern at first that the graphic on its own would appear political in nature with 2020 also being a major election year. Tweaking the shape of the "lens" in the logo seemed to help.