apiphani Brand Identity: Business Cards

apiphani is an early-stage startup. They possess several competitive advantages that formed a brand story that connects to CTOs, CIOs, and CEOs. In addition to having a superior offering for SAP managed services, they are in the process of developing an AI product, Max to provide rapid response to incidents and intelligent automation, which needed branding as well.

Visually, we developed the metaphor of oversight through the use of overhead photography, giving a bird’s-eye view of situations. We paired modern sans-serif typography with a monospaced font that relates to the technical industry of SAP. The brand mark also uses transparency, which was another brand attribute.