Alza Consultoría

The main concept for the graphic identity is based on 3 company values: (1) The use of a precise methodology, (2) flexibility and (3) continual improvement.

Processes are represented through the rhythmic repetition of lines. Flexibility is illustrated with the movement of lines, that as a liquid take on the shape of their container. Lastly, continual improvement is depicted through the shape of the final symbol, an arrow pointing upwards that strengthens the meaning of the name.