Boots Rough Vector

Once we had agreed a general direction I started to draw the vectors quite roughly at first so I could nudge around until I was happy.

This was then followed by adjusting and redrawing until the curves were as perfect as possible. The logo is going to be blown up to a huge scale as well as large crops on bags etc.

But I also had to consider that is is to be used at a much smaller scale. The overlapping curves have been opened up to allow the logo to breathe when sizes are restricted.