Jack Pack logo -backpack branding

Hey there,

This is my current draft for a class project. It revolves around finding/constructing a customer pain point and then creating a product to solve it.

I chose to create an extremely-modular grid based backpack. I wanted the logo to be reliable, adventurous, and fun. Donkeys just felt like the right animal for this job, they're quite ICONIC in my opinion. The font has form and structure but is also approachable with the soft, round edges. Font used is Cubano (https: //fonts.adobe.com/fonts/cubano)

Thank you!

I'm also on:
Behance: https://www.behance.net/carsonkoppin
Instagram: https://www.instagram.com/carsonkoppin/