Pure Branding Exploration

Really excited we got the opportunity to work with Pure on their new brand identity and online shopping experience. 👏👏👏

The underlying idea for the new identity is to capture the meaning of purity - of what's essential.

So we played around with reducing the lettermark to the minimal geometry that's needed to identify the letters just as the product itself uses a formula that only contains the essential ingredients needed to serve its purpose. The underlying videos and picture of nature (pure by design) will support the branding throughout.

👉Check out the attachment to see how this idea look in action as well!