NFL Titans Uniform Redesign

The Tennessee Titans are one of the NFL’s youngest franchises, coming over from Houston in 1997. They kept the same color scheme but changed the name from the Oilers to the Titans. This has caused the franchise to have somewhat of an identity crisis.

In order to create a branded look, I readapted elements from the logo (sword, flame, metal). A mirrored chrome helmet, leg stripe, sword swoop and beveled numbers help speak to the identity of Titan and give the Titans an individual identity separate of their Houston past.