Taste

When all your work is currently tied up or the no-show clauses are too real, sometimes you gotta throw on some gloves and dig threw the bin. Here's a first concept for a rebrand project (a food festival in New York). This guy didn't make the cut (came out a little law enforcement-like), but it still had a pivotal role in paving way to the final iteration - so there's still love for it.

That'll do logo...that'll do.

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Jordan Wilson
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