Lürzer’s Archive: The Influencer

In the spring of 2019, I received a surprise email from the Lürzer’s Archive. I had won a full page in the German version of their magazine that I could use to promote myself and my work. Naturally, I was very excited.

I began working on several ideas and finally decided on one. In today’s world, social media and influencer marketing plays a big role in how consumer views brands. Because of this, I decided to create an illustration that encompassed the various social platforms in a manner that was fun yet seductive.

To take the idea one step further, I opted to give the girl in the illustration a snake tattoo. This is a reference to the snake in the story of Adam and Eve, and how the snake enticed them to try the forbidden fruit.

Additionally, I needed to promote my skills in marketing, public relations, community development, content creation and graphic design.