Remodeling

We're remodeling our personas templates, updating the visualization of the DNA profile and adding in a stats card. The top left corner is the bottom of the stats card—kind of like a baseball card w/key stats covering pain points, goals, etc. Top right is the bottom portion of the narrative.

The bottom portion of the persona model is a visualization of their DNA profile, including a mapping of their knowledge, activities and interests, lifecycle (maps their activity usage over time in the system) and key influencers/drivers.

More by Todd Zaki Warfel

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