Odditymall Rebrand

With over a monthly million website visits, Odditymall is a leading news outlet that focuses on
the newest brilliant inventions, odd gadgets, unusual product designs, and weird contraptions
that pop up across the web.
For the redesign, I went for a bold, playful word mark which evokes a sense of oddity, quirkiness
and is all about innovation, creativity and the unexpected. The mark seeks to capture the
madcap spirit which is so intrinsic to the brand.The bold typography paired with a bright vibrant
color palette moves the brand towards a more energized contemporary look.