CrossFeet Logo Concept 4

Final concept presented for CrossFeet - playful and edgy socks company focused on athletes.

This one is different from the other 3 concepts we presented, and it's based on the idea of letter X, arrow and knitting combined. In the X shape, there is an arrow, and altogether it's tied with extra lines to resemble the knitting process of their socks development.

Also, we crafted a unique wordmark, where usage of geometrics and arrow can be seen as well.

WIP. Working on other brand elements, pattern and packaging.

Your thoughts? Appreciate your feedback :)