Freight First

Logocore's 30-day logo design challenge. 4th logo in this challenge was Freight First. A freight broker. They basically deal with shipper with goods who are in the look for a trucking company to get their goods delivered from point A to point B. With the existence of quite a few of brokerages out there, Freight First focuses on finding optimal routes for sensitive cargo that requires ongoing monitoring and comprehensive insurance coverage.

The entire company is built on the foundations of trust and security with their clients, and the logo design has to reflect these core values. It needs to be a design that gives viewers a sense of trust that their delivery is handled by professional agents that understand how to transport cargo using safe and secure practices.