Brandketeers

I am working on a brand identity for a Strategy, Design and Development agency I am starting. We like to work with underdogs, the weird ones, people who want to change their industries or the world. The simple shapes come from the square peg in round holes concept and the black and white is because we’d like to be a blank canvas for the work we make for clients. Simplicity, straightforward but unique and full of character is what we’re going for.

What do you think? Is there anything that stands out? What is the general impression you get from this?