AtaraGliss Identity Design

The discovery session remains one key step in building strategic brand identities. Ideal user profiles were created to help design the identity that would appeal to the target customer and also reflect the look and feel of the brand. Stylescapes are designed based on various insights accrued from the discovery session and help point out the visual direction for designing the identity and achieving the desired goal. Major tools used in this process include Adobe Photoshop and Adobe Illustrator.