Del Monte Pickles Rebrand

Del Monte is a fairly recognizable brand when it comes to canned foods, but its pickle line tends to get lost on the shelf.​ Gedney Foods acquired Del Monte Pickles and tasked me with coming up with concepts for Del Monte. I wanted to respect the rich 100 year history of the company by creating a classic vintage look that harks back to their original packaging while still being modern. The red base helps ground the label while creating a vibrant backdrop for the product iconography.