Alias Digital Logo

My first freelance business began in 2002 with my colleague and friend Mark Brewster. He called it Seedmedia, which is still ticking along today.

When I left agency life in 2019 to go full time freelance, I wanted a new name. Alias Digital. No reason. I just like the sound of it. And I love circles. As for the colours, I forget where I saw this combo originally. A pair of trainers or a bike perhaps. They've been tweaked a bit since then – I think this is the 4th iteration of the logo.

The key for a logo is that it works at small sizes, like social media profiles, but also has a bit of personality, I think. And they take a lot of time!!! Always. Especially if they are your own. Ha!