GCCA Brand Visuals

Super stoked about how this one turned out.
Global Company Culture Association's visual identity is meant to be fun but flexible. The idea was to create a visual system surrounding a mentality of building others' up from the inside out—and that starts with culture.

Coming up with a mark for this proved to be tricky because a lot of human-esque visuals end up screaming health and fitness. That's where the color palette came in. With the off-red/salmon as a staple, we were able to really drive a different look and feel.

Comments welcome! I'll be sharing the web portion of this project shortly as well.