Daniel H. Cook Associates Inc.: Logo

Daniel H. Cook Associates Inc. is the national leader in third-party administration of benefits focused on public union funds with over 1B in benefits processed annually. In 2018 they hired C42D to relaunch a brand that represents and honors their industry leadership.

To achieve Daniel H, Cook Associate's strategic priorities, we began with a clean slate and applied our proprietary process. We re-thought the website to communicate their marketing strategy clearly – but also be functional as well – with over 1B in funds processed through their customer portal each year there was no margin for error. We began our discovery phase by interviewing senior management to unearth insights around key messages, competition, vision, mission and company values. We also learned their competitive advantage around service and technology was a key differentiator. We wrote a creative strategy brief outlining objectives, target audience, values to communicate, key benefits and positioning. We then developed mood boards to articulate this strategy. The identity design contains two distinct parts, a hexagon to represent balance and the letter D.