Grüp (Ease) - Logo Concept

I'm using 'Air Balloons', for symbolize easy traveling and worry free. I combined 3 (three) air balloons to represent a group of people. Also, the umlaut (ü) itself already a smile icon. It really supported the worry free idea.

For the colours of the logo icon, I'm using navy blue, orange, and yellow. I'd like to show the commitment of the company to provide an easy and joyful travel experience to their costumer.

Grüp (Ease) app purpose is to simplify the group hotel booking process and help make it more affordable.

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