Cyberfunk Visual Identity for Chance Finance App

Hey guys!

Here’s the problem: most young people are unprepared to manage their money when they become adults. Chance offers a solution: a new type of financial product that helps them budget and save effortlessly, as well as letting them borrow small amounts of money.

Here at Zajno we had to learn for ourselves how to make our financial ways in the world, so we found Chance an incredibly relevant project for us — so we were thrilled when the guys got in touch to ask if we could help them out with some branding, design, and development, as well as with the creation of an AI-based Chance mascot.

What you see above is the branding Zajno Crew and Razom Studio created for Chance. As the product is designed for “young adults” it was our task to come up with something extraordinary to appeal to this particularly picky target group. That's why when it came to developing an aesthetic for the product, we wanted to keep things fun.

The pitch we had to make was that managing personal finances is a game that one must win — and that Chance, your digital financial mentor, can help you become an expert player. After experimenting with different approaches to the brand’s identity and mascot’s design, we found ourselves moving towards a lo-fi aesthetic that Chance summed up as ‘cyberfunk’ — combining a future-oriented outlook with a no-nonsense technological essence.

What do you think of it? Share your feedback!

P.S. While the app is getting ready to be launched we made a vibrant invite request website to help people get onboard.
Vote for the site on FWA!

Find out more about the project in our latest article!

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