Mascot for a company K-store selling construction material

I can't draw as well as my wife, so we created together multiple characters and we created a Facebook contest where customers voted for their favorite. So we were sure that the customers would identify with the mascot and choose the right one. Then I redraw the winner. The mascot is used widely for marketing purposes to sell construction materials on billboards, leaflets as a figure in front of a shop, etc. It is full vector illustration. It uses basic colors and simple shapes to work well in small and large sizes, both in print and digital.

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