Leadership Coach Professional Site & Identity

As he transitioned from a career in college athletics coaching into the leadership development space, my client wasn't simply looking to rack up credentials and certifications. He had been working through a period of deep and honest self-examination, gaining clarity on his own values and mission as a leadership and professional development coach.

Together, we dove into his brand identity and developed content that spoke to shifting the nature of leadership toward a focus on personal growth and well-being. I brought that same sincerity and integrity into the design concept, which balances the transparent and vulnerable with the established and professional. The logo motif (representing an "AG"), layout patterns, and messaging style are carried throughout the site: https://adamgcoaching.com/