Gedney Organic Pickles

For the creation of a brand new line of Organic pickle products for Gedney Foods, I chose clear labels to showcase the freshness and purity of the product as much as possible. Color blocked product headings help differentiate each individual product while providing a beautiful burst of color and help the product line stand out among the plethora of green items on the shelf. The cut out "Farm Fresh" text helps ground the label while providing a glimpse of the product.