CGS Health Brand Identity: Stationery

CGS has flexible, custom plans for businesses with 50 or more employees — without any of the hassles that usually go with implementing a new health plan. On top of all that, they save their clients an average of 15-20% annually on premiums – a severe advantage over the competition.

The executive team was focused and driven with a clear vision of where they wanted to go: To be the premier administrator for self-funded health plans. They also knew CGS must cater to three primary audiences – employers, insurance brokers, and plan members. With each audience having its own needs and issues they are looking to solve, we knew it was critical to develop the right brand and messaging strategy.