IKEA rebranding

IKEA, which is the base of the logo, is an acronym: the first two letters are the initials of the founder, Ingvar Kamprad, while the last letters were taken from the names of his hometown and the farm where he grew up. Starting from this story I made a new logo splitted in 2 parts after the K shape and results a subtle house visible when the logo is in vertical position.
Thanks all for feedback! ;)

vali21
Branding & Rebranding
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