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The Cordial brand is an up and coming player in the email service provider space with plans for monumental growth over the next three years. Their first user conference in Q1 19 was targeted as the perfect platform to unveil of a fully re-envisioned brand. FINAO started by spending one on one time with the CEO, CMO and other executive team members. From those sessions a more complete understanding of the brand origin, history of the current messaging platform, marketing/sales playbook, and other crucial insight was gained. Most importantly we found alignment in brand culture, values, vision and focus for the company’s future.
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