Biobest - identity redesign for a pest control brand

BIOBEST
.
Being an expert in pollination and biological control, Biobest knows everything about these topics. In 1987, Biobest was the first company to put bumblebees on the market. With thirty years of expertise, it still leads the way.
.

Biobest has outgrown their current identity. As a leader in pollination and biological control that delivers high quality pest control products among other biology related services, their identity does not show their true hard earned competence.
.
My mission was to give Biobest a new proud coat with which their audience can associate with. Realigning the extraordinary service they provide with a respective brand identity.
.
The solution being to this is to develop a new unique identity system including a new logomark, refreshed colours and an improved communication system
around all social media, as well as a new packaging system to reflect the quality of their products.
.
Brand values and characteristics that represent the new identity:
. --Great Care for Detail
.
--Proud implementation of the first bumblebee in the market - innvoation
.
--Optimal transport and factory standards
.
--A clean, sporty (dynamic) and noble feeling.