Nightwing Logo

Dick Grayson is one of the oldest comic book characters still in use today. He’s also been in the role of Nightwing for close to 40 years. For a superhero with that much longevity, he deserves a consistent and strong brand identity.

My task was to bring together the best elements of every symbol associated with Nightwing into a single, distinct and powerful insignia. I decided to marry Nightwing’s most enduring costume design with the bird logos introduced in the two animated series. I took a “V” shape, and added in the bird’s head and beak. I then cut out portions of the “V” to create feathers. Finally, to pull in another element from Nightwing’s longest-running costume design, I added wing tips that pointed inward.

The driving principle was to build on and enhance the best elements that came before. And with any long-running property, that’s the surest way to create brand continuity, and the continued loyalty of the audience.

Read the full article:
https://medium.com/@DanielBeadle/logoshop-part-5-nightwing-8808c91ff2e0

Download the wallpaper pack:
https://gum.co/nightwingwallpapers

More by Daniel Beadle

View profile