Sindro - Logo

Sindro logo should reflect three key ideas.

Firstly, peace of mind that studio owners should feel when they experience Sindro. That’s why the compact version is partially inspired by the yin and yang symbol concept which should highlight the balance (which is also accomplished by the symmetry) and smoothness (that can be noticed in a custom version of the HK Grotesk font in the full version of a logo).

Secondly, Sindro should serve as a platform that connects studio owners with the community (trainers and studio members). That’s why we have two elements in a logo that are surrounded by a negative space which creates an S - which represents the physical Sindro platform.

Thirdly, we have in the compact version two chat bubbles, that communicates an ongoing dialogue between either Sindro and studio owners, Sindro and studio members or studio owners and studio members.

Stay tuned, more to come soon.