ClientJourneyMap Jenni

This journey map is part of a website redesign for a therapy organization. Jenni is a persona created from insights gathered as a result of user research. This document is mapping the process she has been on with her son from the moment she noticed something may be wrong to connecting with treatment for the first time. It helps to uncover potential new touchpoints and strategize ways to help clients like Jenni as they navigate a difficult journey.