Logo design for Insights

Logo design
and Visual Identity
Client: Insights - psychology, and coaching

Reference:
The project resembles the balance and harmony that is sought by the psychologist’s clients. The arch on the top closes the form and symbolizes care and a safe environment. The irregular form resembles growth and improvement.

Scope of work:
Determinate design brief and client’s expectations, competition research, hand sketches and 3 logo proposals, the final version of the logo, determinate brand colors and typography, brand book and stationery.