Baymax Research® Brand Identity: Mimo

Baymax Research® is a medical device startup with several innovative products that use negative pressure for wound therapy. Check out how C42D built a brand strategy that differentiates them from an industry landscape where sameness is the standard.

Inspired by modern product design, we employed an all-lowercase font with a bandage suggested by two overlapping shapes to imply transparency and trust. We designed a unique and ownable graphic pattern and a bold color palette to create a clean and contemporary look. Next, we developed the product logo for mimo™, following the established design language.