Assembly Payments - Style Explorations

Hi there folks,

For the past few months, we worked closely with the Assembly Payments team to completely redefine their online presence.

During the process, we introduced new style propositions with update typography, color scheme, and layouts. This helps us gauge the overall style, gather feedback and determine how the client envisions it's own brand.

Our standard process encompasses 3-4 style explorations to better gauge overall brand, audience and client preferences.

We helped them define a new visual language, create a new website and build it out using Webflow.

Client
Assembly Payments is an Australian based tech company striving to simplify and unify commerce experience. They provide multi-faceted payment capability, giving your customers a seamless way to pay and get paid. Basically, a better way to run your commerce service.

Our role
We were tasked to take the current website and visualize a new direction for the brand. In the process modernizing and unifying the whole visual language by introducing a completely refreshed color scheme, typography system, and design treatment.

With the help of the Assembly team, we completely restructured the navigation, page-to-page communication, and overall information architecture.

The goal was to deliver a friendlier digital experience for their customers, as well as tie in all the pages within a singular and unique design language that is the new Assembly Payments.