Vintage New York Christmas for Heinz

This illustration was made for a Christmas' campaign created by Ogilvy Milano for both Heinz Sauces and America Graffiti restaurants.

The drawing decorated the restaurant's placemats during Christmas' time. The idea proposed by the Ogilvy creative team was to re-create a classic googie atmosphere in a big 50's american city.

There was also an extra appeal to this illustration: while eating your delicious hamburgers in the restaurant, you could also play a seek and find game and participate in a contest using your smartphone to find and photograph all the classic topdown Heinz sauces in the illustration. After finding all sauces, you would be able to win a special prize!