Lrnsn
Lorensen (Lrnsn) is a cycling/skating accessory start-up in Melbourne.
I designed this logotype to accompany the mark that was designed by Lorensen's owner, Matt Grant. I landed on this style for its simplicity which echoed how the name has been simplified by removing the vowels. It also has a very mechanical, sporty feel to it which felt appropriate for a cycling/skating company. 🚲🌳