adidas _ #inspireyourself intro

This is part of a concept project made for adidas back in 2017, unfortunately it didn't took off :(

If you want to see more: https://www.behance.net/gallery/83062521/Adidas-Inspire-Yourself

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When we talk about sports media there is a huge lack of identification for women.
There is no encouragement for women to engage on sports, no culture being taught on base level making it really difficult to pursue a career, not enough financial investments to help their development and a really concerning level of harassment.
inspireyourself is about going against a culture heavily dominated by man and traditional media tropes.
The objective is to combat negligence from sports organizations and media coverage, encourage women to pursue their dreams, question gender inequalities and promote self-confidence.