Welcome Walk Branding

Welcome Walk is an event held every year by the Global Village Project. It's an NGO which supports refugee girls from all around the world in the education sector.
So, the event is to create awareness among people about the necessity of education for refugee girls.
Part of their strategic plan is to go from the "best-kept secret to best-told story" in their region, and strong branding for the Welcome Walk will help them to accomplish that goal.