Rich McKee Guitars | Logo Concept

It was one of those aha moments when I took the 'R' from the wordmark and found a way of making the letter provide itself with an enclosure, and in the end, creating a distinctive and simple mark which would be appropriate for the client.

What do you think? Could you see yourself buying a musician or band's cap with this embroidered on to it? I've actually got a mockup of this coming up! 👌🏻

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Business owners and brand builders! 👋🏻

Would you like some strategic help with your brand's visual identity? If so, I would love to hear from you!

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