Claro Brand Identity: Stationery

Claro was an existing product called Joberate. Due to a pivot in the product’s target audience and mission, they were looking to rename the product, re-brand and launch a new site. The platform allows companies to overlay their internal HR data with Claro’s proprietary data to identify and retain top talent, help eliminate workplace bias, and uncover issues before they become difficult to resolve.

It was essential to maintain Claro’s current customer base while appealing to a broader market and be positioned as a leader in the HR tech space.