Heist Movement Campaign
Screen grab from Heist Movement Campaign.
https://www.youtube.com/watch?v=kFjEsDYIwlI
https://www.youtube.com/watch?v=g127ZDsQeZ0
I worked as Digital Designer for Heist: 2017-2018.
Heist was a work in progress, a movement. It began as a startup and with a small team we created a real business. As well as being the Digital Designer, for the first 6 months i was the only creative in the team which allowed me to work on creating assets for digital campaigns, OOH (tube campaigns) and paper brand assets.
During my time working at Heist, i was responsible for creating a brand with a strong philosophy and was lucky enough to work with a team who were as passionate as i was.
On this page you will see the creative journey and development Heist went through to establish a strong brand identity.
Heist has a unique and simple message: a social change that starts with underwear.