Blk Eye Vodka Package Design

We decided to commission Texan artists to design the interior illustrations on each limited-edition bottle as a tribute to the originality of the vodka being made with Black-Eyed Peas. Gold leaf accents on the black and white illustrations give added visual impact. The front label semicircle alludes to the eye of the black-eyed pea and the matte black finish gives the product an ultra premium feel without the expense of custom glass. The label will be updated yearly on the inside keeping the outside of the brand consistent.