Landing Page Research and Design

Hi there! I did some research on landing page design and here is the design practice - followed by a Youtube tutorial. Cheers!

WHAT IS A LANDING PAGE?
A landing page is where the visitors will reach after clicking an an ad. Landing page is important for digital marketing because it is created specifically for the purposes of a marketing or advertising campaign. Landing pages are designed with a single focused goal – Call to Action (CTA).

THE PURPOSE
1. Increasing the convention rates of your marketing campaign
2. Receiving “campaign traffic,”, this could be social media ads, PPCs or emails
3. Segmenting the classes of customers and delivering the personalized information