Active Territory

Rebranding for a community focused on active (outdoors) living.

The idea was to have the brand revolve around the word "Active" (tagline being "Live Active") with being able to have the "A" be a symbol that's unique to stand on its own (specifically on apparel and accessories) - While with the challenge of also making sure when used in "Active" that it didn't look out of place or stick out too much. With the white space also representing an arrow pointing up which fits in well with both the active/fitness and outdoors themes.