Whitty PT: Businesscard

The concept behind the secondary logo for Whitty PT was the myth of Sisyphus carying his rock up the mountain. Also hercules - basically myths that support and promote strength ni a classical pose. The stripe on the circle is adapted from the client's family crest which hopefully gives it a bit more interest without being fussy and also ties in with the heritage feel. Random point - the face of the model here is actually the client's own profile.