💦Splash Identity

My first identity design after I graduated from school. Splash (now called Build) is a design tool that empowers business experts to create enterprise products. The idea is to convey the exciting moment of being a creator and make something thoughtful, modern, and practical.

The word “Splash” gave me an idea of a painter who is splashing paint onto the canvas and about to create something big. The three splashes representing the three central values of the tool: Discover, Learn, and Design.