KHVPF Law Firm Branding

KHVPF is the result of two established firms merging.

For the mark, our creative team chose to design something that represented strength, protection, and sophistication. With the idea that three of the partners have a connection to botany—whether it be in a name or family reputation—we also wanted to explore using the Germanic translation of Kienbaum, pine tree. You can find this connection in the shield’s pattern, which resembles that of a pine cone.